casino marketing Archives

How Vegas Casinos Use Experiential Promotions to Generate Brand Buzz: The $5,000 Buffet Case Study

October 4, 2026 Leave a comment

A breakdown of the $5,000 Vegas buffet dream job: how casino promotional marketing buys earned media and brand buzz, and how marketers measure the ROI.

Las Vegas Casino Resort Entertainment: How Celebrity Branding Shapes Player Experience

October 4, 2026 Leave a comment

Neon-lit Las Vegas resort entrance with a TV camera filming outside and casino floor lights visible inside

Celebrity-branded hotels like Vanderpump Vegas are marketing machines. How Las Vegas casino resort entertainment converts TV viewers into casino guests.

Why Casinos Rebrand: Lessons from Seneca’s 25th Anniversary Brand Refresh

October 4, 2026 Leave a comment

Seneca’s 25th anniversary rebrand shows why casino brand rebranding happens, how it ties to loyalty programs, and what players should actually check.